Beer News

Bud Drones On About 2018 FIFA World Cup


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Budweiser is going to Russia for the 2018 FIFA World Cup with, fittingly, beer-delivering drones and glowing, noise-activated beer cups.

Budweiser is the official beer of the 2018 World Cup – which runs from June 14 to July 15, 2018 – and is the world’s most-watched sporting event. However, with the USA infamously failing to qualify for the tournament, Bud said that it will not be running its television ads in the USA.

With that in mind, below is the video for the advertisement that depicts the drones leaving Bud’s St. Louis brewery on their way to Moscow, where they deliver Buds to fans — whose cheers activate Bud-supplied “Red Light Cups” throughout the stadium and features “Bud 1876,” an “underdog” drone that overcomes dramatic obstacles as it flies over multiple cities around the world on its way to Moscow.

Bud will distribute more than eight million of the Red Light Cups and all beers purchased at the official World Cup stadiums in Russia will be served in the cups. There are more than 70 versions of the cup, including ones for each match and versions featuring a variety of languages…

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