Diageo Creates Whisky Union With Smoky Goat And Boxing Hares
International spirit industry giant, Diageo, has created the whisky equivalent of the craft brewing industry in beer with the formation of what they are calling Whisky Union – an “experimental craft whisky offshoot” that aims to promote various whiskies from a collection of small distilleries.
First up on the promotion board are two whiskies called Smoky Goat and Boxing Hares. Smoky Goat is a “smoky sweet” blended Scotch whisky bottled at 40% alcohol content [80 proof] while Boxing Hares is a whisky infused with hops and bottled at 35% alcohol content [70 proof]. A third whisky – called Huxley, a blend of American, Canadian and Scotch whiskies – is set to debut in 2016.
Smoky Goat and Boxing Hares will only be available for $26 and $23 per bottle, respectively, in Germany [specifically, Berlin, Hamburg and Munich] and Austria [Vienna] until a planned international launch in 2016.