Bourbon News

Jim Beam Goes Vanilla


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Jim Beam has gone vanilla – specifically, they have added Jim Beam Vanilla – which blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whiskey.

The new Jim Beam Vanilla is said to contain hints of oak and caramel bourbon note and you are encouraged by the people at Jim Beam to try Jim Beam Vanilla with cola and a cherry garnish.

As you may or may not be aware, actress Mila Kunis has been signed on as Jim Beam’s “global brand partner” and she will be featured in social and digital content around the official campaign launch in Autumn 2017 and already has something to say about it that does not at all sound like a public relations person wrote it.

“I’m thrilled to collaborate with my friends in Kentucky to debut Jim Beam Vanilla,” said Kunis. “If you’re like me, you love the taste of bourbon but are sometimes looking for something a little different. Jim Beam Vanilla is perfect when I want a touch of flavor.”

Jim Beam Vanilla is bottled at 35% alcohol by volume [70 proof] and has a suggested retail price of $16 for a 750mL bottle.

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