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Laphroaig Collaborates With Picturehouse Cinema

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Laphroaig has collaborated with UK-based cinema chain, Picturehouse, to offer samples of the single malt at select screenings as part of their “Opinions Welcome” advertising campaign.

Laphroaig advertisements will run at Picturehouse venues before feature-length films, followed by a launch film and an opportunity for consumers to try Laphroaig and compare their opinions.

Picturehouse Cinemas has 27 venues across the UK and is owned by Cineworld, the world’s second-largest cinema chain.

The Laphroaig-Picturehouse Cinemas collaboration begins in June 2019 and continues throughout the year.

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