Beer News

Robots Cannot Drink Michelob Ultra


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Robots – Michelob would like to point out – cannot drink beer. Especially not their low-calorie, low-carb Ultra beer. The robots might be okay with this.

Michelob has revealed their 30-second Super Bowl advertisement for Ultra during the 2019 Super Bowl next weekend, showing a robot beating humans at a variety of tasks except for beer-drinking — which may or may not be a good thing [think Homer Simpson] — and which includes a cameo by Latin singing star Juan Luis Londoño Arias, aka Maluma.

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