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Sazerac Honors Seagram Founder With Mister Sam Hybrid Whisky


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Sazerac has created Mister Sam, a blend of some of American and Canadian whiskies, in honor of Sam Bronfman [known as ‘Mister Sam’] who emigrated from Russia to Canada in the late 1800s and headed up Seagram until his death in 1971.

Seagram was one of the world’s biggest distillers whose assets went on to form the businesses of conglomerates Diageo and Pernod Ricard. The group’s relationship with Sazerac started in the 1940s, when Sazerac’s owners became one of the first distributors of Seagram brands in the USA. Today, Sazerac owns 15 former Seagram brands, including Seagram’s V.O., Seagram’s Five Star, and Seagram’s ’83, along with its own distillery in Montreal.

Each bottle of Mister Sam is bottled at 133.8 proof [67% alcohol by volume] and is presented in a wooden box that includes a copy of “From Little Acorns”, a book authored by Bronfman that details the history of Seagram’s.

Only 1,200 bottles of “Mister Sam” are being made available in the USA and Canada only for $250 per bottle.

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