Whiskey Articles

The Tyrconnell Asks You To Be Brave… Or Else


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The Tyrconnell is getting a massive head start on promoting its single malt Irish whiskey five months before St. Patrick’s Day – but that is because they want you to consider purchasing and drinking their product on the other 364 days of the year as well. In other words, their new slogan – be brave…or else.

The video promoting The Tyrconnell alludes to the story behind the brand’s namesake chestnut colt who won as a longshot at the National Produce Stakes horse race in 1876.

Tyrconnell "Brave or Else' from KRIS REY-TALLEY x JKPT on Vimeo.

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