Whiskey Articles

Tullamore D.E.W. Plans To Tell You About The Beauty Of Blend


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Triple-distilled and blended Tullamore D.E.W. Irish whiskey has launched a global advertising campaign which they are calling “Beauty of Blend”, to showcase their actual triple blended whiskey as well as other symbolic interpretations of blending.

In the USA, Tullamore D.E.W. will focus their campaign on 12 main markets and, as part of the campaign, Tullamore D.E.W. will gift DNA kits to those interested in exploring their ethnic mix. DNA kits will be dispensed through Tullamore D.E.W.’s various social channels such as Facebook, Instagram and Twitter.

Additionally, people may choose to share their stories on www.iamblend.com.

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