Jack Daniels Creates McLaren Formula One Edition
Jack Daniel’s has joined the Formula One fray with their release Jack Daniel’s Halo MK1 – of a limited edition Tennessee whiskey collaboration with the McLaren Formula One team – designed to appear like the safety halo around the cockpits of all Formula One race cars. Jack Daniel’s Halo MK1 Tennessee Whiskey is composed of […]
Label 5 Debuts Travel Retail 8-Year-Old
Label 5 has debuted an eight-year-old blended Scotch whisky intended solely for travel retail venues and will launch in Singapore this month. Label 5 8 Year Old whisky is a blend of selected malt and grain whiskies which were matured in both American bourbon and Spanish Oloroso sherry casks, bottled at 41.2% alcohol by volume […]
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Suntory Prepares For Summer On The Rocks
Suntory Global Spirits-owned On The Rocks cocktails are preparing for the arrival of summer with their “Make it a Cocktail” promotional campaign. On the Rocks ready-to-drink cocktails cover all the spirits ground with an Old Fashioned with Knob Creek bourbon, a Manhattan with Basil Hayden and margaritas in several flavors [including two new ones – Passion Fruit and Sparkling Watermelon], made with Hornitos tequila. Suntory Global Spirits’ On The Rocks […]
Glen Scotia Joins Festival Fray
Glen Scotia has decided to join the festival fray this spring/summer season with a ‘mini’ version of the Campbeltown Malts Festival – the Glen Scotia Mini Malts Festival – which will take place at the recently opened Luss Distillery near Glasgow on May 16-17, 2026. The Campbeltown Malts Festival is currently scheduled to be held May 18-23, 2026, and typically attracts thousands of visitors each year as a showcase for […]
It Is Tea Time For Miller
It is tea time for Miller as the beer company has collaborated with actress/gymnast Livvy Dunne on a new promotional campaign imploring people “to log off, show up and say, ‘yes’ to making real-life connections.” In the new promotional campaign entitled “Legendary Moments with Livvy”, a limited edition Miller Tea Time set is introduced – a custom-designed tea kettle with a Miller Lite logo and a “built-in beer-puncturing mechanism” allowing […]
Tomintoul Tours Again
Speyside-based Tomintoul Distillery has re-opened tours of the distillery – which is located in Cairngorms National Park in Scotland – for 2026. Tomintoul Distillery had closed to the public during the winter season. In conjunction with the re-opening of the tours, Tomintoul will reveal two limited edition whiskies available only to visitors to the distillery – Tomintoul 11 Year Old and Tomintoul Sauternes Barrique Single Cask. Only 1,009 bottles of […]
Yellowstone Contributes To National Parks
Kentucky-based Yellowstone Bourbon has donated $25,000 to the National Parks Conservation Association continuing a partnership that began in 2018. Yellowstone has contributed more than $1 million to the National Parks Conservation Association’s (NPCA) during their partnership time frame. One of Yellowstone’s commemorations of their contribution will be a special-edition bourbon for Yellowstone National Park. #Distillery #Whisky #Whiskey #Japanesewhiskey #Japanesewhisky #IrishWhiskey #scotchwhiskey #irishwhisky #Bourbon #scotch #ryewhisky #Whiskyadvocate #whiskymagazine #威士忌 #ウイスキー #위스키 […]
Four Roses Bolsters Bourbon Barrel Collection
Four Roses Bourbon has bolstered their Single Barrel Collection with the release of the second installment of bourbons focused on the distillery’s 10 unique bourbon recipes. The newest additions to the rotating Four Roses Single Barrel Collection showcases three of the Four Roses’ 10 recipes – specifically the recipes which have been dubbed OESQ, OESF and OBSK – each has been aged for seven to nine years and bottled at […]
Modelo Preps For The World Cup
Mexico-based Modelo beer is preparing for the upcoming FIFA World Cup while emphasizing that it is the “cerveza for futbol”. The newest promotional campaign, entitled ”Best Seat in the House” runs across the USA and is set to air during 104 Spanish-language matches with Modelo sponsoring every pre-match broadcast on NBC-owned Telemundo. The promotional campaign features futbol stars Edson Álvarez, Raúl Jiménez, Diego Luna, David Ospina and Raphinha while collaborating […]
Glengoyne Makes Signature Statement
Highland-based Glengoyne has made a “Signature” statement with the release of a single malt whisky – Glengoyne Signature – created specifically as an affordable alternative for the global grocery sector. Glengoyne Signature is a non-age-statement single malt bottled at 40% alcohol by volume [80 proof] and is said to contain notes of apple, pear, plum and vanilla. Glengoyne Signature is being touted as a single malt that can be used […]
Buffalo Trace Reveals Eagle Rare 30
Buffalo Trace Distillery has released Eagle Rare 30 – their oldest bourbon ever and the second bourbon aged in the distillery’s experimental Warehouse P. Buffalo Trace Eagle Rare 30 was bottled at 50.5% alcohol by volume [101 proof] and is said to offer notes of brown sugar, caramel, cherry, honey, oak and tobacco. Buffalo Trace Eagle Rare 30 is expected to be released in limited quantities beginning in May 2026 […]
Stella Artois And Beckham Prep For World Cup
Stella Artois brand ambassador David Beckham keeps his beer in his glass as he helps Stella Artois prepare for the upcoming World Cup to be held in the USA in Summer 2026. In the spot titled “Celebration” Beckham remains calm while nearby fans go crazy in what is sure to be a typical bar/pub scene [minus the Beckham part] this summer. Stella Artois is a FIFA World Cup 2026 sponsor […]
Loch Lomond Tees Off With Whiskies
Loch Lomond is ready to tee of to celebrate the upcoming 154th Open golf championship with the release of a pair of single malt whiskies for the event being held from July 12-19, 2026 at the the Royal Birkdale course in Southport in the UK. Loch Lomond is an official partner for The Open. For this year’s 154th Open, Loch Lomond has brought The Open Course Collection 2026 and The […]
Brighton Set To Host Cocktail Fest In September
The UK coastal resort city of Brighton will host England’s largest cocktail festival in September – from September 18-27, 2026 – boasting the most extensive cocktail festival lineup in the country this year [after London’s Cocktail Week was moved to 2027]. After the success of the inaugural festival the 2026 Brighton Cocktail Festival is returning for its second year with more than 50 of Brighton and Hove’s bars currently scheduled […]
Spirits Giants Brown-Forman And Sazerac Reportedly In Talks
Kentucky-based spirits giants Brown-Forman and Sazerac have reportedly entered into exploratory talks – though neither company has confirmed or denied the potential development. Brown-Forman’s portfolio includes such popular brands as Jack Daniel’s Tennessee Whiskey and Woodford Reserve Bourbon while Sazerac owns the Buffalo Trace distillery along with popular brands George T Stagg and Eagle Rare. Sazerac also owns Southern Comfort liqueur (which had been previously owned by Brown-Forman), Sazerac De […]
Jim Beam Mows Over World Cup
Jim Beam – an official spirits partner of the U.S. Soccer Federation (USSF) – attempts to take on the FIFA World Cup with a promotional campaign released ahead of the World Cup kickoff in June 2026. The effort is named “Home Field Advantage” and features former USA goalkeeper Tim Howard, nicknamed “Secretary of Defense” after setting the World Cup record for most saves in a single match with his 16 […]
Buffalo Trace Continues Single Oak Experiment
Buffalo Trace Distillery is continuing their Experimental Collection with the inclusion of a new Single Oak Rye Bourbon and a Low Entry Proof Wheated Bourbon. The Single Oak Project began in 1999, involved 192 bourbon barrels and highlights mash bill, entry proof, ageing location and barrel construction. Buffalo Trace Single Oak Rye Bourbon is a replication of Barrel #80 of the project and is slated to become a permanent addition […]
Cotswolds Remains Local With Newest Whisky
Good news if you happen to find yourself in the Birmingham area of the UK as English whiskymaker Cotswolds Distillery has launched a limited edition single cask whisky exclusively for Birmingham Airport. Cotswolds Birmingham whisky was matured in a first-fill reconditioned red wine cask, then bottled at 61.9% alcohol by volume [123.8 proof] and is said to offer notes of cherry, chocolate, cinnamon and fig. Only a mere 275 bottles […]
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