Highland Park Saddles Up For Year Of The Horse
Highland Park has saddled up to celebrate the Lunar New Year – the Year of the Horse – with limited edition Lunar New Year-themed boxes created by the studio Butterfly Cannon. Highland Park 12-, 15- and 18-year-old single malt whiskies will don the new Year of the Horse packaging that also features a nod to […]
Lagavulin Unleashes Sweet Peat
Islay-based Lagavulin has released Sweet Peat – adding some sweet elements to Lagavulin’s well known reputation as a heavily peated, smoky Scotch whisky. Lagavulin Sweet Peat was aged 11 years in first-fill American oak ex-bourbon casks, bottled at 43% alcohol by volume [86 proof] and is said to contain notes of apple, toffee and vanilla […]
More Auto Sports
Ardbeg Unveils Cask Strength Ardbeg Ten
Islay-based Ardbeg has released a cask strength version of their Ardbeg Ten single malt whisky, albeit available exclusively to the members of the Ardbeg Committee, the distillery’s fan base. For Ardbeg Ten Cask Strength limited release, Ardbeg has increased the alcohol volume to 61.7% [123.4 proof] for the whisky originating from hand-selected American oak bourbon casks and which is said to contain notes of cinnamon, fennel and peat. A limited […]
Traveller Whiskey Will Debut Super Bowl Spot
Traveller Whiskey – a blended whiskey created by Buffalo Trace and country music artist Chris Stapleton – will receive their first-ever Super Bowl commercial this weekend for Super Bowl LX. Traveller Whiskey’s 30-second Super Bowl features Stapleton – who performed the national anthem for the 2024 Super Bowl – and will air just before kickoff on NBC and Telemundo. Super Bowl LX will pit the New England Patriots against the […]
Johnnie Walker Creates Go Go Highball With Sabrina Carpenter
Johnnie Walker has continued their collaboration with popular musical artist Sabrina Carpenter to create the Go Go Highball for last weekend’s 68th Grammy Awards where Carpenter was nominated for six awards – including “Manchild” the single from her album “Man’s Best Friend.” Carpenter had previously agreed to a multi-year partnership with Johnnie Walker on a multi-year partnership in August 2025. Although Carpenter was shut out in the awards, the Go […]
Peroni Debuts Campaign For The Winter Olympics
Rome-based Japanese-owned Italian-style lager Peroni Nastro Azzurro [which means “blue ribbon” in Italian] has launched a new promotional campaign to coincide with the upcoming 2026 Winter Olympic Games in Milan, Italy. The new campaign entitled “Here For The Nastro Azzurro,” stars Italian-American chef, author and TV personality Giada De Laurentiis, the granddaughter of filmmaker Dino de Laurentiis [“Barbarella”] and two-time Emmy winner for her shows on the Food Network. Peroni’s […]
The Kentucky Bourbon Trail Adds More Stops
The Kentucky Bourbon Trail has added 10 new stops to their tour, bringing it to a grand total of 68 stops ranging throughout the state of Kentucky. The newest additions are: Dark Arts Whiskey House, LF Heritage Distilling, J Mattingly 1845 Distillery, Chicken Cock Whiskey Circa 1856, Green River, Left Bank Distilling Co, a pair of WhistlePig stops, General George Stillhouse and Purple Toad Winery & Distillery. The Kentucky Bourbon […]
Dewar’s Prepares For Lunar New Year
Dewar’s has released Year of the Fire Horse – a limited edition Lunar New Year blended whisky that also celebrates Dewar’s 180th anniversary and will be available exclusively in global travel retail (GTR). Dewar’s The Year of the Fire Horse limited edition is part of the Dewar’s Double Double series – which includes 20-, 26-, and 30-year-old whiskies – while also employing a box design featuring the Fire Horse – […]
Bud Light Has Runaway Keg Before Super Bowl
Bud Light has released the full-length version of “Keg,” their official Super Bowl advertisement, which also features Bud Light’s nationwide $60 keg rebate. The spot stars Post Malone, Shane Gillis and Peyton Manning, had a teaser released earlier this month and employs a soundtrack which features Whitney Houston’s “I Will Always Love You.” Bud Light is offering consumers 21+ nationwide $60 off their purchase of a Bud Light keg. Consumers […]
Johnnie Walker Brings Out Lunar New Year Whisky
Johnnie Walker has released Blue Label Lunar New Year – their blended whisky celebrating the 2026 Lunar New Year – dubbed the Year of the Horse – which begins on February 17, 2026. Johnnie Walker’s Blue Label Lunar New Year dons a label featuring the artistry of Hong Kong-born fashion designer Robert Wun, who has designed fashions for celebrities including Adele, Beyoncé, Celine Dion and Lady Gaga. Johnnie Walker Blue […]
The Dalmore Debuts 17 Year Old
Highland-based The Dalmore has released a 17-year-old single malt whisky finished in sherry casks that will officially join their core lineup. The Dalmore Aged 17 Years was matured in American white oak ex-bourbon barrels, finished in a trio – Amoroso, Apostoles and Matusalem Oloroso – of sherry casks, bottled at 42% alcohol by volume [84 proof] and is said to impart notes of dark chocolate, honey, orange and vanilla. The […]
Budweiser Unveils Icons Before Super Bowl
Budweiser continues to prepare for next month’s ad parade during the Super Bowl with the release of “American Icons” – the latest addition to their promotional campaign prior to one of the largest sporting viewership events of the year in the USA. The 60-second spot features a pair of icons – Budweiser’s Clydesdales and an American eagle – while employing a soundtrack of Lynyrd Skynyrd’s “Free Bird” [with original lyrics […]
Glencadam Debuts Calvados Cask Whisky
Highland-based Glencadam has released a new limited edition 17-year-old single malt whisky finished in Calvados casks. Glencadam’s new limited edition 17-year-old Réserve de Calvados cask finish was matured in ex-bourbon American oak casks, finished in Calvados barrels from Normandy, France, bottled at 46% alcohol by volume [92 proof] and is said to offer notes of apples [of course] along with almond, butterscotch, chamomile, honey and vanilla. Only 6,360 bottles of […]
Lark Reveals Single Malts
Tasmania-based Lark whisky distillery has released a new quartet of single malt whiskies – Cinder Forest, Devil’s Storm, Fire Trail and Ruby Abyss aimed at emphasizing the ‘wild beauty, elemental power and creative freedom’ of the island of Tasmania, located off the south coast of Australia. Three of Lark’s four new single malts – Devil’s Storm, Fire Trail and Ruby Abyss – will be available worldwide while the fourth, Cinder […]
Bud Light Begins Super Bowl Ad Parade Push
Having already dropped a teaser for Budweiser that included the iconic Clydesdales, Anheuser-Busch – the official beer sponsor of the National Football League – is beginning preparations for the annual Super Bowl advertisement push with another promotional campaign for next month’s Super Bowl LX – this one for Bud Light. The Super Bowl promotional campaign for Bud Light will feature musical artists Post Malone and Shane Gillis along with former […]
Michelob Preps For Super Bowl And 2026 Winter Olympics
Anheuser-Busch is prepping for both the upcoming 2026 Winter Olympics and the Super Bowl with a promotional campaign for Michelob Ultra [which is also the official beer sponsor of USA’s Olympic Team]. The 10-second teaser video is entitled “The Jump” and features American gold medalist snowboarder Chloe Kim and T. J. Oshie, who played for the fourth-place American Olympic ice hockey team in 2014. The 2026 Winter Olympics begin in […]
Knob Creek Gets Super Bowl Bourbon Recommendation
Super Bowl winning quarterback Eli Manning gave his endorsement to Knob Creek Single Barrel Cask Strength as it becomes Manning’s Bold Pick: 2026 Batch. Knob Creek Single Barrel Cask Strength 2026 Batch was bottled in a range between 56.1% to 60.8% alcohol by volume [112.2 to 121.6 proof] and is said to contain the ubiquitous notes of caramel, oak, spice and vanilla. Knob Creek is a small batch bourbon produced […]
Uncle Nearest Receives Investor Suitors
Beleaguered Uncle Nearest Tennessee Whiskey Distillery is on the receiving end of acquisition interest from Georgia-based investor group NexGen 2780. Uncle Nearest currently has debts totaling over $108 million after being placed in receivership in August 2025 from founders Fawn and Keith Weaver. If approved, NexGen2780 – which consists of both individuals and institutions – will manage the court-supervised Uncle Nearest debt resolution process and potential acquisitions. #Distillery #Whisky #Whiskey […]
Recent Comments