Heineken Encourages VTO During 2026 World Cup
As the 2026 World Cup gets closer and closer and fans might be stuck at work during match times, instead of scheduling that “international meeting”, Heineken is encouraging another solution – employing Volunteer Time Off [VTO] from HR. Heineken’s Fan Volunteers promotional campaign highlights a way for worker bees at their various corporate hives to […]
Glendronach Travels To The Cities With New GTR Trio
Glendronach has released The Glendronach House Editions – a trio of whiskies destined exclusively for the global travel retail (GTR) market segment. The Glendronach House Editions consists of three single malts: The Sevillian Room, The Venetian Room and The Parisian Room. The Glendronach House Edition Sevillian Room was matured in Oloroso, Pedro Ximénez (PX) and […]
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Jack Daniels Creates McLaren Formula One Edition
Jack Daniel’s has joined the Formula One fray with their release Jack Daniel’s Halo MK1 – of a limited edition Tennessee whiskey collaboration with the McLaren Formula One team – designed to appear like the safety halo around the cockpits of all Formula One race cars. Jack Daniel’s Halo MK1 Tennessee Whiskey is composed of Jack Daniel’s signature mash bill of 80% corn, 8% rye, and 12% malted barley, was […]
Label 5 Debuts Travel Retail 8-Year-Old
Label 5 has debuted an eight-year-old blended Scotch whisky intended solely for travel retail venues and will launch in Singapore this month. Label 5 8 Year Old whisky is a blend of selected malt and grain whiskies which were matured in both American bourbon and Spanish Oloroso sherry casks, bottled at 41.2% alcohol by volume [82.4 proof] and is said to contain notes of fruit, oak and smoke. Label 5 […]
Diageo Unveils Rare Series
Diageo has released a five-bottle collection as the first installment in their new Rare Series – including 55-year-old Glenury Royal – Diageo’s oldest single malt bottling to date. The inaugural Diageo Rare Series features five whiskies: Blair Athol 1991, Caol Ila 1983, Clynelish 1983, Talisker 1992 and the aforementioned 55-year-old from the closed Glenury Royal Distillery. Blair Athol 1991 Rare Series, is a Highland-based single malt matured in ex-sherry European […]
Virginia Distillery Splits Barrels
Virginia Distillery has debuted their Split Barrel Project – a new series with the first release combining Kentucky straight bourbon with American single malt (ASM). Virginia Distillery Split Barrel Project #1 is a 50:50 mix of bourbon and ASM, with the bourbon part of that marriage coming from Kentucky’s Bardstown Bourbon Company. Virginia Distillery Split Barrel Project #1 carries a mash bill of 75% corn, 15% rye, and 10% malted […]
Chivas Regal Collabs With Ferrari Formula One And Leclerc
Chivas Regal has released their first-ever 16-year-old blended Scotch whisky, in a collaboration with Ferrari Formula One driver, Charles Leclerc – 16 was chosen as the age statement as that is the number of Leclerc’s car in Formula One. “16 has always been more than a number to me – it’s something I’ve carried my whole career,” says Leclerc. “Going to Scotland, seeing the distilleries, understanding the obsession behind every […]
Coors Goes For Goooaaalll In World Cup
Molson Coors brought out Andrés Cantor – the man noted for his familiar call of “Gooooal!” during football matches for their newest promotional campaign. “The Coooors Call” has Andrés Cantor at a packed bar during a World Cup match ordering his Coors in much the same fashion as he announces a goal during a broadcast of a match. Beginning April 30, 2026, eligible participants can enter to win beer money, […]
Johnnie Walker Goes Azure For Travel Retail
Johnnie Walker has released Johnnie Walker Blue Label Azure – a new version of their Blue Label blended whisky – for global travel retail venues. Johnnie Walker Blue Label Azure differs from the Blue Label with a blend of whiskies emphasizing so-called “coastal” notes, which are said to be citrus, orchard fruits and gentle smoke, allowing the whisky to be enjoyed neat or as a complement to seafood at typical […]
Suntory Prepares For Summer On The Rocks
Suntory Global Spirits-owned On The Rocks cocktails are preparing for the arrival of summer with their “Make it a Cocktail” promotional campaign. On the Rocks ready-to-drink cocktails cover all the spirits ground with an Old Fashioned with Knob Creek bourbon, a Manhattan with Basil Hayden and margaritas in several flavors [including two new ones – Passion Fruit and Sparkling Watermelon], made with Hornitos tequila. Suntory Global Spirits’ On The Rocks […]
Glen Scotia Joins Festival Fray
Glen Scotia has decided to join the festival fray this spring/summer season with a ‘mini’ version of the Campbeltown Malts Festival – the Glen Scotia Mini Malts Festival – which will take place at the recently opened Luss Distillery near Glasgow on May 16-17, 2026. The Campbeltown Malts Festival is currently scheduled to be held May 18-23, 2026, and typically attracts thousands of visitors each year as a showcase for […]
It Is Tea Time For Miller
It is tea time for Miller as the beer company has collaborated with actress/gymnast Livvy Dunne on a new promotional campaign imploring people “to log off, show up and say, ‘yes’ to making real-life connections.” In the new promotional campaign entitled “Legendary Moments with Livvy”, a limited edition Miller Tea Time set is introduced – a custom-designed tea kettle with a Miller Lite logo and a “built-in beer-puncturing mechanism” allowing […]
Tomintoul Tours Again
Speyside-based Tomintoul Distillery has re-opened tours of the distillery – which is located in Cairngorms National Park in Scotland – for 2026. Tomintoul Distillery had closed to the public during the winter season. In conjunction with the re-opening of the tours, Tomintoul will reveal two limited edition whiskies available only to visitors to the distillery – Tomintoul 11 Year Old and Tomintoul Sauternes Barrique Single Cask. Only 1,009 bottles of […]
Yellowstone Contributes To National Parks
Kentucky-based Yellowstone Bourbon has donated $25,000 to the National Parks Conservation Association continuing a partnership that began in 2018. Yellowstone has contributed more than $1 million to the National Parks Conservation Association’s (NPCA) during their partnership time frame. One of Yellowstone’s commemorations of their contribution will be a special-edition bourbon for Yellowstone National Park. #Distillery #Whisky #Whiskey #Japanesewhiskey #Japanesewhisky #IrishWhiskey #scotchwhiskey #irishwhisky #Bourbon #scotch #ryewhisky #Whiskyadvocate #whiskymagazine #威士忌 #ウイスキー #위스키 […]
Four Roses Bolsters Bourbon Barrel Collection
Four Roses Bourbon has bolstered their Single Barrel Collection with the release of the second installment of bourbons focused on the distillery’s 10 unique bourbon recipes. The newest additions to the rotating Four Roses Single Barrel Collection showcases three of the Four Roses’ 10 recipes – specifically the recipes which have been dubbed OESQ, OESF and OBSK – each has been aged for seven to nine years and bottled at […]
Modelo Preps For The World Cup
Mexico-based Modelo beer is preparing for the upcoming FIFA World Cup while emphasizing that it is the “cerveza for futbol”. The newest promotional campaign, entitled ”Best Seat in the House” runs across the USA and is set to air during 104 Spanish-language matches with Modelo sponsoring every pre-match broadcast on NBC-owned Telemundo. The promotional campaign features futbol stars Edson Álvarez, Raúl Jiménez, Diego Luna, David Ospina and Raphinha while collaborating […]
Glengoyne Makes Signature Statement
Highland-based Glengoyne has made a “Signature” statement with the release of a single malt whisky – Glengoyne Signature – created specifically as an affordable alternative for the global grocery sector. Glengoyne Signature is a non-age-statement single malt bottled at 40% alcohol by volume [80 proof] and is said to contain notes of apple, pear, plum and vanilla. Glengoyne Signature is being touted as a single malt that can be used […]
Buffalo Trace Reveals Eagle Rare 30
Buffalo Trace Distillery has released Eagle Rare 30 – their oldest bourbon ever and the second bourbon aged in the distillery’s experimental Warehouse P. Buffalo Trace Eagle Rare 30 was bottled at 50.5% alcohol by volume [101 proof] and is said to offer notes of brown sugar, caramel, cherry, honey, oak and tobacco. Buffalo Trace Eagle Rare 30 is expected to be released in limited quantities beginning in May 2026 […]
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