Peroni Debuts Campaign For The Winter Olympics
Rome-based Japanese-owned Italian-style lager Peroni Nastro Azzurro [which means “blue ribbon” in Italian] has launched a new promotional campaign to coincide with the upcoming 2026 Winter Olympic Games in Milan, Italy. The new campaign entitled “Here For The Nastro Azzurro,” stars Italian-American chef, author and TV personality Giada De Laurentiis, the granddaughter of filmmaker Dino […]
The Kentucky Bourbon Trail Adds More Stops
The Kentucky Bourbon Trail has added 10 new stops to their tour, bringing it to a grand total of 68 stops ranging throughout the state of Kentucky. The newest additions are: Dark Arts Whiskey House, LF Heritage Distilling, J Mattingly 1845 Distillery, Chicken Cock Whiskey Circa 1856, Green River, Left Bank Distilling Co, a pair […]
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Glencadam Debuts Calvados Cask Whisky
Highland-based Glencadam has released a new limited edition 17-year-old single malt whisky finished in Calvados casks. Glencadam’s new limited edition 17-year-old Réserve de Calvados cask finish was matured in ex-bourbon American oak casks, finished in Calvados barrels from Normandy, France, bottled at 46% alcohol by volume [92 proof] and is said to offer notes of apples [of course] along with almond, butterscotch, chamomile, honey and vanilla. Only 6,360 bottles of […]
Lark Reveals Single Malts
Tasmania-based Lark whisky distillery has released a new quartet of single malt whiskies – Cinder Forest, Devil’s Storm, Fire Trail and Ruby Abyss aimed at emphasizing the ‘wild beauty, elemental power and creative freedom’ of the island of Tasmania, located off the south coast of Australia. Three of Lark’s four new single malts – Devil’s Storm, Fire Trail and Ruby Abyss – will be available worldwide while the fourth, Cinder […]
Bud Light Begins Super Bowl Ad Parade Push
Having already dropped a teaser for Budweiser that included the iconic Clydesdales, Anheuser-Busch – the official beer sponsor of the National Football League – is beginning preparations for the annual Super Bowl advertisement push with another promotional campaign for next month’s Super Bowl LX – this one for Bud Light. The Super Bowl promotional campaign for Bud Light will feature musical artists Post Malone and Shane Gillis along with former […]
Michelob Preps For Super Bowl And 2026 Winter Olympics
Anheuser-Busch is prepping for both the upcoming 2026 Winter Olympics and the Super Bowl with a promotional campaign for Michelob Ultra [which is also the official beer sponsor of USA’s Olympic Team]. The 10-second teaser video is entitled “The Jump” and features American gold medalist snowboarder Chloe Kim and T. J. Oshie, who played for the fourth-place American Olympic ice hockey team in 2014. The 2026 Winter Olympics begin in […]
Knob Creek Gets Super Bowl Bourbon Recommendation
Super Bowl winning quarterback Eli Manning gave his endorsement to Knob Creek Single Barrel Cask Strength as it becomes Manning’s Bold Pick: 2026 Batch. Knob Creek Single Barrel Cask Strength 2026 Batch was bottled in a range between 56.1% to 60.8% alcohol by volume [112.2 to 121.6 proof] and is said to contain the ubiquitous notes of caramel, oak, spice and vanilla. Knob Creek is a small batch bourbon produced […]
Uncle Nearest Receives Investor Suitors
Beleaguered Uncle Nearest Tennessee Whiskey Distillery is on the receiving end of acquisition interest from Georgia-based investor group NexGen 2780. Uncle Nearest currently has debts totaling over $108 million after being placed in receivership in August 2025 from founders Fawn and Keith Weaver. If approved, NexGen2780 – which consists of both individuals and institutions – will manage the court-supervised Uncle Nearest debt resolution process and potential acquisitions. #Distillery #Whisky #Whiskey […]
Budweiser Begins Super Bowl Ad Parade With Stable Teaser
The Super Bowl advertising parade has begun and Budweiser is hitching up their iconic Clydesdales for a teaser entitled “Stable” where it appears they will be joined by a yet-to-be-revealed-but-definitely-not-a-horse-and-likely-dalmatian-puppy smaller addition to the stable. In the Budweiser teaser, five Clydesdales stand shoulder to shoulder in a stable – as horses do in stables – when their shoulder-to-shoulder stable standing session is interrupted by the rattle of a metal bucket […]
Rebel Root Beer Bourbon Resurfaces
Kentucky-based Rebel Bourbon has brought back a root beer-flavored bourbon whiskey to their lineup. Rebel Root Beer whiskey originally surfaced in 2016, went away, and is now returning as a bourbon whiskey using Rebel’s Straight Bourbon Whiskey as a base, then flavoring it with root beer elements. The result is bottled at 35% alcohol by volume [70 proof] and is said to invoke classic root beer notes of licorice, molasses, […]
Kavalan Preps For 2026 Lunar New Year
Taiwan-based single malt whisky Kavalan is preparing for the 2026 Lunar New year – the Year of the Horse – with the release of both a Kavalan Triple Sherry Cask Single Malt Whisky along with a limited edition Golden Steed & Peonies gift set of mini bottles. Kavalan Triple Sherry Cask Single Malt Whisky was matured in a trio – Oloroso, Pedro Ximénez and Moscatel – of sherry casks, bottled […]
Lochlea Reveals Their Oldest Whisky
Scottish distillery Lochlea has released a limited edition seven-year-old single estate whisky – their oldest whisky ever – and third age-statement release. Not surprisingly, Lochlea Seven Years Old is a single malt born from seven distinct first-fill bourbon casks, bottled at 50% alcohol by volume [100 proof] and – also not surprisingly – is said to impart a myriad of notes representing those casks, including apple, buttery pastry, oak, spice […]
The Glenlivet Reveals Return To Small Batch
2026 sees the return of the Small Batch Collection from The Glenlivet as the Speyside-based distillery has the same trio of single malt whiskies – a 17-year-old, a 19-year-old and a 20-year-old – but each is sporting a new flavor profile this time around. The Glenlivet Small Batch Collection Wildflower Honey 17-year-old was matured in first-fill American oak casks and now offers notes of apple, citrus and floral nuances. The […]
San Antonio Distillery Calls It Quits
San Antonio-based Artisan Distillery & Craft Bar has called it quits and due to rising production costs, will shutter on January 25, 2026 after 13 years in operation. Artisan Craft Distillery produced Bexar Ridge Bourbon and Pecan Ridge whiskey. Artisan Craft Distillery becomes the latest casualty in the spirits industry – which so far has been highlighted by the high profile closure of the Jim Beam main campus for 2026. […]
Elixir Hits The Trail With New Series
London-based Elixir Distillers has released The Elixir Trails series – focusing on worldwide distilleries – and consisting of The Whisky Trail and The Rum Trail, for the first iteration of the series [but with plans to expand into other spirit categories at a later date]. The Whisky Trail portion of the series showcases a quartet of whiskies – a 2020 four-year-old malted rye whisky from Denmark; White Peak 2018 seven-year-old […]
Miller Walken The Walk In Promotional Campaign
Miller Lite is “Walken” the walk and talkin’ the talk as they employ iconic actor Christopher Walken to implore people to get off their phones and start talking to people in their newest promotional campaign entitled “Legendary Moments Start with a Lite.” The leadoff video in the promotional campaign is titled “Ditch the Apps” and has Walken trying to convince a man at a bar to initiate a conversation with […]
Sazerac Putts For Par In Golf Suit
Sazerac – owner of Fireball brand whiskey liqueur – has partially won a trademark lawsuit filed in the European Union against the Saudi Arabia-owned LIV Golf tour that had alleged LIV Golf’s trademark application for ‘Fireballs GC’ could be confused with Fireball Cinnamon Whisky brand, for which it holds the trademark ‘Fireball’. Fireballs GC is the name of a LIV golf team led by Spain’s Sergio García. Sazerac filed the […]
Euhomy Debuts Rock Pro Sphere At CES 2026
Euhomy has introduced a new ice-making machine capable of producing perfectly shaped ice in the form of both spheres or squares for the whisky [or bourbon or whiskey] loving enthusiast’s glass. The new icemaking machine was debuted at the 2026 Consumer Electronics Show – dubbed CES – in Las Vegas this week. The machines are expected to be made available in April 2026 and pricing for the machine is said […]
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