It seems to me that bourbon is more popular south of the border from where I am,, so it is hard to have a good discussion about it around my parts of the world. Still, whenever I hear someone talking about how much they enjoy a good whiskey (and around here, whiskey automatically means rye), I will try to steer them to trying a fine bourbon like Jim Beam or Wild Turkey, which are two of my favorites and are in keeping with the traditional bourbon taste. Unlike drinkers of rye, bourbon drinkers want to taste the alcohol and don't drown it in a big glass of iced down coca cola as is the habit in the north, so trying to convince some of these people to try it without the training wheels on, is a little hard but well worth the effort. Once I get someone to try it neat or on ice I've got a good chance of creating a full fledged bourbon convert..