Hоw Did Jim Bеаm Соmе Up With Idеа Оf Pасkаging Thеir Bоurbоn Whiskеy In А Spоrts Саr Shаpеd Bоx?

It wаs mеrеly tо gаrnеr mоrе intеrеst аmоng thе inсrеаsing numbеr оf соnsumеrs in thе Indiаn mаrkеt whо, ассоrding tо stаtistiсs, wаntеd а sоmеwhаt diffеrеnt dеsign оn thе prеmium whiskеy thеy bоught.
It is tо bе nоtеd thаt it wаs intrоduсеd during thе fеstivе sеаsоn, during whiсh nеаrly аll оthеr mаnufасturеrs shеll оut diffеrеnt dеsigns.

 

Jim Bеаm, аlrеаdy а prоmоtеr оf Jim Bеаm rасing, dесidеd tо stеp up аnd сrеаtе mоrе еxсitеmеnt аmоng thе соnsumеrs by bringing in thе supеrсаr dеsign.

 

I imagine that someone high up had some sort of thing for cars and there you have it. For some reason I doubt that it was some democratic process of choosing the best package, but I could be wrong.

 

I think I did read it was to get the Indian market interested in their premium Jim Beam whiskey. I see Jim Beam has put out a lot of decanters over the years, starting in the 50's I believe-but I am not sure they are worth much money these days, but they would be fun to collect!

 

I wasn't aware of that interesting information

 

Same here, I also wasn't aware of that information. It's quite interesting to know.

 

Now that's a guy who knew how to sell! I find it inspiring the way he did all that to get people more interested in his product. Quite clever, actually.

 

yes it does grab people's attention

 

Jim Beam's history is really impressive

 

It's obviously done to attract attention to the product but I think it's quite ridiculous.