One of Britain’s favourite sweets is, without question, fudge. So it is no surprise, then, that one can find a lot of different fudge varieties – ranging from cheap supermarket own-brands, to exclusive handmade fudge to branded fudge containing anything from yeast extract to whisky.

Not long ago a dear friend of mine bought me a tin of Jack Daniel’s branded fudge and I thought “hey, that’s a great idea! Fudge and whisky, that ought to be a delicious combination”. The smooth, creamy sweetness of fudge with a hint of whisky to give a more mature and palatable flavour, instantly delicious – right? Wrong. The Jack Daniels fudge was an utter disappointment, for several reasons.

Firstly, and this may be down to bad luck on my behalf, the fudge was a bit dry and stale. In my opinion it’s of the essence that good fudge is fresh, creamy and not grainy or dry in the slightest.

Second, apart from the unfortunate dryness the fudge also seemed rather cheap. It didn’t appear to be of great quality, which in my opinion is also essential. Why go to the bother of producing and marketing a product carrying your well known label, if it’s of lower quality than your original produce? Being Jack Daniels I never expected it to be top quality stuff, but I certainly expected more.

Third and last, where did they hide the whisky? After opening the packet and having one of the individually wrapped pieces of fudge I actually wondered whether it contained any Jack Daniels at all, or if it was simply a collector’s item for logo fanatics. As it turns out, it contains both Jack Daniels and “whisky flavour”.

As I said, I may have been unfortunate and received a bad/old batch, but I was bitterly disappointed.

Here are some related posts that you might want to read:

• Beam, Jack, Cola
• Jack Daniel’s New Bottle
• Bowmore Whisky Marmalade
• MacScot’s Blended
• Jameson 18 Year Old