Jura Quiz
While I would never proclaim to be a particularly creative person myself, I do admire creativity. Quite a lot, in fact. I love being surprised by something that’s done differently to how you would expect- whether it’s an innovative design, unusual flavor, or quirky simile. I love a good simile. What I don’t love, however, is when you come across something that wants to seem novel and quirky, when in fact it’s just a massive cliché. I came across an example of that earlier today, and I will tell you all about it in a minute.
First, I want to share with you a competition that’s being run by Jura. It’s sort of an online “pub quiz”, where every week they post up a new trivia question on their website and at the end of the week they pick a winner out from everyone who’s answered the question correctly. And what’s the prize? A bottle of Jura Superstition! On top of that, at the end of the quiz (It’s running until August) the person who has answered the most questions correctly will receive – and you may want to sit down for this one – a bottle of Jura 1976! That would set you back just shy of $775 if you were to pick it up in the shop. To take part you’ll need to become a “Diurach” – which is basically just a member of their fan club, and you can sign up for free on their website.
Now, back to the annoying cliché. Jura call this quiz “whisky pursuit” (which I like – it’s a pretty good pun and a nice reference to that most beloved of board games) – with the tagline “it’s far from trivial”. GAH! Every single quiz based around trivial pursuit uses that tagline, and you can just see their smug little faces when they thought of it. I’m so bored of it! Heck, every single quiz ever made by man uses it, and it was only clever once. Stop it.