Pernod Ricard Buys Into Skrewball

Alex Bean

Administrator
International spirits behemoth Pernod Ricard has bought a majority stake in American-produced Skrewball - a peanut butter-flavored whiskey created in 2018 - as flavored whiskies are a growing market segment [which can be a good thing or not-so-good ting, depending on your perspective]
 
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