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Johnnie Walker Creates App For Blue Label

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Back in the day, you had to wait for an official whisky sommelier to give you the expert rundown on a whisky. Then brand ambassadors were given more latitude and they could show you all the mysteries behind their whisky. Now, Johnnie Walker has leapfrogged over both of those bottlenecks in the whisky information tree and will offer an app that explains all the subtle nuances surrounding their highest level of whisky – Johnnie Walker Blue Label. The app, entitled 360 Mentoring, provides a “360-degree experience” where a sommelier narrates about the whisky’s attributes [fresh, fruit, malt, peat, spice and wood] while the app depicts images of a grocery store or an apple orchard.

The 360 Mentoring app for Johnnie Walker Blue Label launches this week at launch events in Indonesia, Malaysia and South Africa and will be available for both Android and iOS.

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